Ritika Arya - DESIGN COUTURE

An interview with a good friend and a talented Chennai-based designer, Ritika Arya Jain was interviewed for "The TAXI Magazine" November 2010 issue on her latest Autumn-winter (Ahem, Indian winter) collection.

More on her line...below:

A DASH OF ROMANCE

By Amrita Samant

Gorgeous chiffons, crinkly cottons and ravishing Satins.. Ritika Arya Jain’s Autumn-winter collection 2010 comes uber chic and classy!

This young and vivacious designer, after having completed her BA in Fashion Design from the University College of Creative Arts, Kent and an M.A in design management from London College of Fashion, has been spinning new collections over the past two years under the label “Ritika Arya Jain”. Focusing on western and Indo-western, this season’s colors include shades of Black, Bottle green, Midnight blue and not to forget, her favorite – classic whites.

“My A/W 2010 line is an amalgamation of attitudes of both modern and classic per

sonalities. It expresses a concept of feminity that is sensually romantic and contemporary. The inspiration is the urban woman who is independent. “says Ritika.

Playing with cool contours with a hint of adventure, her new line has an element of class with styles developed on a rather glistening yet minimalist look suited for work wear and evening wear. This collection blends cottons (designer’s signature fabric), silk-cottons, chiffons, flower motifs & satins. Her silhouettes are fresh and free-flowing while sprinkled with design trends such as pleats, pin-tucks & frills.

“The collection captures the duality of the modern woman through lines and silhouettes, fabric and cut, style and substance. It consists of both casual and formal Indo-western wear for social gatherings and events.”

Making fashion bend to her rules, Ritika has created a range of Casual and Formal shirts and dresses with oversized and small checks in combination. Low-back chiffon dresses with broad gathers forming a satin belt, crisp white tunics with rolled up sleeves, pastel-shaded chiffon tops, tunics cinched at the waist with bodice detailing and the prints softly peeping through sheer box pleats, cotton work-wear shirts with delicate frills and pin-tucked tops & dresses are some signature pieces in her new line.

“Along with representing elegance, Fashion must always be amazing and personal for a woman.”

Innovating fresh styles in every collection, a few new designs include braided neck lines, triple-fold sleeves and double collars. Ritika’s collection is available at CO, Rehane, Nungambakkam.